Building a Kick-Ass Team From the Ground Up Part 2 – Team Identity

Developing the Team Identity

Welcome back to our series ‘Building a Kick-Ass Team From the Ground Up’. In the first post Part One - The Start Up Phase we covered the initial phase of team formation. In this blog, we’re moving on to building the team’s identity, which is essential for establishing team norms so that everyone knows how the team operates.
 
In this phase you will be hands-on and sometimes directive.  This is a time for obtaining your new team’s commitment, setting well-defined expectations and clear objectives. This is also a critical time for you, as the leader, to demonstrate your commitment and follow through. Lets look at the key steps to founding your team with an identity each member can embrace. ​

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